To unlock Canberra’s domestic tourism potential after COVID-19, the ACT Government partnered with us to showcase the value that the Capital has to offer to domestic travellers.
In the face of the COVID-19 where travel restrictions and border closures fluctuated like never before, people were hesitant to make travel plans and have Canberra as a front of mind location.
We discovered that perceptions of Canberra were often one-dimensional, confined to icons, cultural institutions, and weather. We, as passionate locals, felt compelled to showcase the Capital’s true hidden gems.
We aspired to redefine the limited view of Canberra by amplifying the top things to do in the city with the addition of enriching and inspiring photography, video, and curated experiences.
Our aim was to empower individuals to embark on unforgettable adventures with the support and flexibility provided by the enhanced Visit Canberra website.
The website development and design were successful with the curated features still being utilised today.
