Goodwin, the largest and longest standing aged care provider in the ACT entrusted us to create a distinctive framework to leave behind tradition and showcase their unmatched offerings.
Goodwin lacked the framework to communicate their unique service offerings to a wide range of audiences. Our challenge was in carefully considering their distinctive offerings and the sector before embarking on the execution of our ideas.
We provided Goodwin with a crafted framework to successfully implement marketing activities to communicate their exceptional reputation for offering best practice aged care services.
Our team fully immersed themselves in understanding Goodwin's core identity by engaging with residents, staff, and conducting thorough research into the sector and competitors to identify what made them different.
We developed a design solution with unique branding techniques for each service offering, effectively targeting different audiences. We also implemented an authentic communication strategy to convey Goodwin's position in the sector with genuine key messages.
Goodwin has since implemented our communications strategy and design solution which has strengthened their differentiation in the market and the generation of new enquiries and residents for years to come.