Win the Day provides practical and emotional support to families facing childhood cancer. It eases some of the pressure of treatment, covering meals and accommodation so parents can stay close to their child.
As a Rainbow Builder, CRE8IVE works with Win the Day across the year. The team brings its creative expertise, backed by direct funding. The goal is to help the charity connect with the people who keep it going.
Like many charities, Win the Day relies on community generosity and corporate backing to keep its services running.
Its calendar keeps growing, from Walk the Rainbow to the Dare to Be Rare Gala Ball. Win the Day needed a trusted partner to sustain momentum between campaigns. Each fundraising moment also had to reach as wide an audience as possible.
The relationship runs through Win the Day's Rainbow Builder program and spans the whole year.
The team delivers strategy, marketing, design and event support. That covers key initiatives such as Walk the Rainbow and the gala, plus everyday social content in between.
Win the Day staff stay involved, so their point of view and behind-the-scenes moments are woven into the work.
Working with one integrated team gives Win the Day a consistent voice and look across its events. Promotion and sponsor recognition now sit side by side, guided by a documented plan for keeping supporters engaged all year.
The aim is to give Win the Day more room for its core work with families.
The partnership continues to grow, driven by a shared commitment to every child and family Win the Day serves.
The team is proud to stand alongside Win the Day, with plenty more to achieve together.
