Proximity is a leading provider of consulting, legal and commercial advisory solutions. They are recognised for their excellent work, workplace culture and innovative solutions.
As Proximity approached their 10-year anniversary, their visual identity no longer embodied their essence or aligned with their future goals. Failing to showcase their diverse capabilities that set them apart from competitors.
We created a shift in Proximity’s narrative to better reflect their ambition, core values and unique ability to take clients to the next level.
Our team uncovered Proximity’s core values through extensive stakeholder engagement and used these valuable insights as the foundation to guide our recommendations and vision.
Our strategy brought the Proximity brand to life by developing a new and distinguished logo, visual language, imagery, and brand narrative to align to their true offering and client experience.
The brand refresh of Proximity better reflects a strong representation of their values and culture, setting them apart as unique players in the consulting space for years to come.