We partnered with the Australian War Memorial (AWM) to transform their magazine into a compelling, human-centric publication. Our work reimagined the magazine’s name and format, and created the new WM Magazine to enhance engagement.
AWM needed to broaden the reach of its new magazine, transforming it from an artifact-centric publication into a reader-focused experience. The challenge was to captivate a diverse audience, including those unfamiliar with military history, while maintaining historical integrity.
We began by redefining the magazine’s identity through a name that is clear, recognisable, and deeply rooted in the Australian War Memorial’s legacy. Developing a robust grid system and bold brand elements that enable each story to be told in their own unique way with impact. To deepen emotional engagement, we utilised powerful photography and compelling statements as hero visuals that evoke connection and reveal the personal journeys behind service and legacy.
CRE8IVE adopted a people-centric approach, placing veterans’ stories at the forefront. We transformed the magazine’s design with engaging visuals and captivating storytelling, incorporating photographs and artworks that enhanced narratives while preserving historical authenticity.
The redesigned magazine successfully formed a deeper emotional connection with readers, powerfully conveying veterans’ stories to diverse audiences and strengthening AWM’s brand presence.
