Palliative Care Australia engaged CRE8IVE to curate a nationwide awareness campaign for National Palliative Care Week 2023, the nation’s largest annual initiative to raise awareness and understanding of palliative care, its services and workforce.
Conversations about death and dying are hard to have. That's why we wanted to shed light on the incredible and uplifting stories of people who represent the very best of quality palliative care.
Our campaign aimed to balance authentic narratives which engage and inspire, with tactical and informative messages which educate and inform.
We created the ‘Matters of Life and Death’ platform to stimulate thought and interest, and spark uncommon conversations about death and dying amongst all Australians.
Our social impact campaign features a series of videos which showcases the memorable, the comical, the poignant and the practical. The campaign delivers insights on life, death, and everything in between.
We introduced a distinctive icon, the orange heart, to serve as an ongoing symbol for the palliative care community.