Suburban Land Agency (SLA) looked to CRE8IVE to craft a bespoke brand identity and promote Whitlam, which is now one of the ACT’s most sought-after suburbs.
In a highly competitive market during 2019, we had to create a brand that would be distinctive and leave an indelible mark.
Inspired by our extensive research insights, Whitlam’s brand uses the power of storytelling and strong brand values to create a unique desire for the suburb and foster trust in the SLA’s offering.
We hosted an outdoor movie night to launch Whitlam, accompanied by our ‘Feels Like Home Series’.
CRE8IVE also designed wayfinding and a digital companion to guide visitors through the Display Village.
Since it’s launch in 2019, SLA has experienced remarkable success. Across the first 8 land releases in Whitlam the response from eager buyers saw most of the available land selling out within days.
