Connecting amidst a crisis

ACT Government

Amidst the COVID-19 pandemic, the ACT Government placed its trust in CRE8IVE to convey a message of unity and hope to the people of Canberra, as we faced the challenges of a global health crisis together. During these uncertain times, CRE8IVE was honoured to lend support to the community in the best way we know how.

Project scope
Marketing & Comms
Brand & Creative
Care & Community
    Video file
    The challenge

    In 2020, every Canberran was directly affected by the sudden onset of COVID-19. CRE8IVE was proud to play our part to reassure Canberrans with a strong message of leadership and connection from the ACT Government.

    ACT Health 'Stronger Together' – Challenge 2
    ACT Health 'Stronger Together' – Challenge 3
    The strategy

    We identified the need for immediate messaging to empower all Canberrans to act towards a collective goal. The message needed to be clear and succinct. It was important that our message evolved to stay relevant.

    ACT Health 'Stronger Together' – Strategy
    The process

    We created a brand mark that would feature on all future ACT Government COVID-19 news and updates. This was coupled with two videos, featuring genuine footage of Canberrans adapting in lockdown.

    ACT Health 'Stronger Together' – Process 2
    ACT Health 'Stronger Together' – Process 3
    The change

    The videos were immensely successful with two versions delivered; the full-length 60-second and a 30-second version. The shared experiences resonated with people and supported the ACT Government’s message of care, trust, leadership and authority.

    ACT Health 'Stronger Together' – Change
    The impact

    The videos had an organic reach of over a million people and positive comments in the thousands. There was also widespread traditional media pick-up across The Canberra Times, HerCanberra, The Riot ACT, WIN News and Canberra FM.

    ACT Health 'Stronger Together' – Impact 1
    ACT Health 'Stronger Together' – Impact 2


    Organic reach of over one million people


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