Thrive Homes, a Rawson Homes company was established to challenge industry norms of price, quality, and speed for new homeowners. They looked to CRE8IVE to revitalise their brand, expand their reach, and become an industry leader.
Amidst intense market competition, Thrive Homes faced challenges such as low brand awareness and unclear brand positioning. These factors resulted in them struggling to make an impact in the industry.
CRE8IVE worked swiftly to build a strong foundation for brand refinement and implementation of communications activities capable of fast-tracking brand awareness. CRE8IVE identified and addressed conversion blockages, implementing strategies to boost conversions throughout the sales funnel.
The campaign allowed us to showcase their bespoke approach of being unapologetically different in the home building space. CRE8IVE put the spotlight on Thrive’s unique ‘Build Smart’ philosophy to position them as a leader in the market.
In its first month of launch our ‘The clever choice’ campaign resulted in significant awareness growth with over 4.8 million views of the TV commercial online and 29,000 website visitors in June alone.
